The New Alpha was founded in 2015 – to help men improve their health and performance. Particularly their sexual performance.
Many years prior to 2015, Elwin had been helping his clients to improve their health, using cutting-edge, safe and natural strategies, including Ancient Taoist Herbalism.
I’d been writing best-selling books about how to give women INCREDIBLE PLEASURE in the bedroom – and I’d had a great time making a living helping men to become much better lovers, and enjoy much more satisfying sex-lives.
However, by mid-2014, I could no longer ignore the fact that many of the men buying my books were also emailing me about an embarrassing secret they had…
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The secret being that they couldn’t fully utilize the techniques I described in my books because they were having trouble ‘getting it up’ and ‘keeping it up.’ Originally I did my own research into which nutrients could help most with this problem, and gave guys various links to different online shops where they could find the ingredients. For those who followed my advice, the feedback was good, however, many people still complained it was a lot of hassle to gather all the different ingredients from different places and make a smoothie with it every day. This is simply human nature – people always want the BEST RESULTS possible, as QUICKLY and EASILY as possible. So, I set out to see if I could get a supplement made. Something guys could just swallow with water, in a few seconds a day, to give them the powerful sexual performance they wanted. However, after speaking to over 30 supplement companies – I wasn’t impressed. They all just wanted to sell me a “white labelled” product (basically, a ready-made supplement that they’d just slap my label on). I knew this’d be a low-quality product, and I knew it’d be something many other companies were selling as well… None of which felt right to me. I didn’t want to ‘sell out’ my customers. I didn’t want to act out of integrity. Then, after almost a year of searching for a legit company, and dozens of conversations that’d gone nowhere, I was just about ready to throw in the towel… But… Then I remembered that in 2013, when I was working on my own health – I’d had 2 consultations with a guy called Elwin Robinson! And, they’d been very useful consultations – Elwin teaching me more in a couple of hours, about health, than most people will learn in a lifetime. So, remembering that Elwin already had a successful business selling both consultations and Taoist Herbal Formulas, I reached out to him and asked if he had anything that could help men with Sexual Performance. “Of course” he said. Turned out, the specific herbs Elwin was expert in, Taoist Herbs, were famous for helping men stay Virile and Sexually Active well into old age. After some extensive testing, we launched something that has revolutionized the sexual performance of thousands of men, from all over the world. In October 2015 we launched our first Formulas: Rock Hard and Go All Night. It was an instant Success. The feedback was so fantastic we both started to put all our energy and focus into helping guys with these kinds of issues.